What the heck is a log line? I've heard of tag lines -- you know, "In space, no one can hear your scream" or "Who you gonna call?" -- but a log line? That's new to me.
I had already been working on tag lines for my new romantic comedy screenplay. If I do say so myself, I came up with some pretty good ones. They need to be short, pithy and memorable. They don't have to say what the movie is about in any detail: they just have to spark interest, catch attention, make people want to know more.
That's why the two I include above (from Alien and Ghostbusters respectively) are so successful. They grab you. They're memorable. And they make you want to see the movie.
But a log line? Yikes.
The problem is, the Final Draft script-writing contest, The Big Break, tracks entries not by the name of the screenwriter or the title of the project but by the log line. So I had to do some research, and get good at writing log lines, pretty quick.
A search on the internet came up with some pretty consistent rules, thank goodness:
- Limit your logline to between 25 and 30 words
- Describe your protagonist clearly
- Set a clear goal for your protagonist
- Be ironic, or punny, where possible
- Set high stakes; give your protagonist something to lose
- Make it memorable, even if it means breaking these rules