Arriving at a creative crossroads...

I have to admit it. I'm at something of a crossroads.

I have been working to promote my children's books, written, self-published and sold with all proceeds going to support the renovation of a local historical landmark, in every way possible.

With my sister and the rest of our team of volunteers, I've done everything the writers' magazines and websites have advised:

• We've made public appearances;
• We've worked hard to stir up interest in the media (with moderate success);
• We've created a website, a Facebook site, and a Twitter account for the books and our main character;
• I personally have been on the web as much as possible, trying to promote my own brand;
• I am writing regularly for at least four different blogs, including this one
• We've produced promotional mugs and fridge magnets, advertising posters and free bookmarks promoting the stories;
• We've designed and created an interesting point-of-sale display to help sell books in the various shops that offer them to the public; and
• Now, finally, we've produced an audio book of the stories in the first book.

Frankly, I don't know what more I can do.

The response has been very positive in a lot of ways. To our surprise, the first volume of stories sold more than 1,200 copies very quickly.

We were on a high. We were riding a wave. The media was interested, people were coming out to our public appearances. It was all good.

Sales of the second and third volumes, however, were not quite as overwhelming. Sure, selling 500 copies of each one is pretty good. Outstanding, to be honest, if you figure we don't have a publisher with a promotions arm to support us and we're only for sale at a small number of outlets in a limited geographic area.

But I just don't know where to go from here. How do we push this project to the next level?

How do we break out of the geographic limitations we're facing to reach a wider audience? How do we get national media interested? How do we reach readers who don't even know our books exist?

Or do I simply publish the fourth book (a Christmas novella, coming this November), promote it as best I can, and then move on to other projects?

After all, I've got an idea for a comic novel that is just itching to get out of my brain and onto the page. Should I call it a day on the children's story project and move on?